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SEO Tips 2017: Search Engine Optimization techniques for your site


SEO
2017:01:14 / Science and Tutorials

You don't need to employ an SEO expert to do search engine marketing for your site. This article covers the best on page SEO tips for your website ranking on search engines.





Factors To Consider For a Good Search Engine Optimization



First, we need to understand what is SEO and how does it affect page rank on search engines? SEO is an abbreviation for Search Engine Optimisation and is defined as the process of increasing the visibility of a  web page naturally in a search engine for outstanding results.

Also is a technical way of marketing your website for free and receiving free traffic to your site.

Gone are those times, search engines used to rank web pages according to the meta keywords placed in the web page header.



Currently, search engines, example, google, bing, yahoo uses a set of algorithm to search the content on a web page based on the following techniques listed below.


1. Title Tag

2.Meta Description

3.Keyword Usage

4.Heading Status

5.Robots.Txt test

6.Sitemap test

7.Url Links Symbols

8.Image Alt Test

9.Inline CSS Test

10.Deprecated HTML Tags

11.Google Analytics Test

12.Favicon Test

13.SEO Friendly URL Test

14.Social Media Check

15.Social Media Activity

16.HTML Page Size Test

17.HTML Compression/GZIP Test

18.Site Loading Speed Test

19.Page Cache Test (Server Side Caching)

20.Image Expires Tag Test

21.JS Minification Test

22.CSS Minification Test

23.Frameset Test

24.Doctype Test

25.URL Canonicalization Test

26.IP Canonicalization Test

27.HTTPS Test

28.Safe Browsing Test

29.Server Signature Test

30.Directory Browsing Test

31.Libwww-perl Access Test

32.Plaintext Emails Test

33.Media Query Responsive Test

34.Microdata Schema Test





1.Title Meta Tag


Title meta tag displays the page title in browsers title bar and the search engine results (SERPs).It is required in all HTML documents, and it defines the page title. It also provides a title for the page when it is added to the favorites. A descriptive title meta tag is useful in determining your web page's certain keywords relevancy for search engines optimization. The meta title of your page is entitled to have a maximum length of 70 characters to avoid truncation by search engines.


For example:

SEO Tips 2016: Search Engine Optimization tips for my website






2.Meta Description Tag


Meta description tag is a brief summary about your page which can be used by search engines and other directories. It is meant to be a short and accurate summary of your page content. This meta description can affect your page ranking on search engine and also show up directly in search engine results. The relevancy of the content, on the other hand, affects whether or not the user clicks through to your site.The meta description is entitled to have a maximum length of 160 characters to avoid loss of content on search engines.


For example:





3.Keyword Usage


Check for the most common used keywords and their number of usage on your web page. Search engine algorithms have advanced beyond keyword density metrics as a good ranking factor on search results. It can be helpful, however, note which keywords occur most often on your page and if they relate to the intended topic and content of your page. More importantly, the keywords in your page should appear within natural sounding and grammatically correct copy.

This is defined by using your most common keywords in your page title and meta-description.

Besides that, you can find the best and less competitive keyword on Google

planner with an excellent average monthly search.

 Congratulations! You are using your keywords in your meta-tags, which assists search engines correctly identify the topics and the content of your page.

Also read: Best keyword research practices for SEO 2016





4.Heading Status


A heading is a visual cue to users that this content is valuable and could help them comprehend something about the type of content below the heading text.

usage of headings emphasizes relevant topics on your page.

For instance, <H1> are HTML Tags that emphasize on important topics on your page.

Usage of <H2>  headings can be helpful for describing the sub-topics of a page. 

Your page contains H1 and H2 headings.


For instance:

<H1>Topic </H1> <H2>Sub-Topic </H2>





5.Robots.Txt test


Robots.Txt text restricts search engines from sending out tiny programs called spiders or robots to search certain areas of your site and bring information back so that those pages can be indexed in the search results and be found by web users.

 If you don't want certain directories to be indexed by search engines, you can use the "robots.txt" file to define where the search engine robots should not crawl. ​These files are placed in the root folder of your website: www.whats-online.info/robots.txt. 


Factors to consider when using "robots.txt":

 - the "robots.txt" file is  publicly available, so it is visible to anyone on which areas of your server you do not want spiders to crawl;

 - robots can neglect your "robots.txt", Particularly malware robots that scan the web for security vulnerabilities;





6.Sitemap test


This test will check whether your website is using a  sitemap.XML, sitemap.xml.gz

Sitemaps offer an easy way for webmasters crawlers to visit your site, crawl it and return relevant pages for available on search engines. In other terms, a Sitemap is an XML file that lists URLs for your site along with additional metadata (i.e., when was it last updated, how frequently changes, and how is important to other URLs on the site)  about each URL.

This gives search engines more information capability and easiness of crawling the site.

If your site lacks a sitemap, this may prevent your web pages from getting indexed by search engines.





7.Url Links Symbols (-)



Google suggest use of hyphens or dashes (-) rather than underscores (_). It treats hyphens as separators between words in a URL. 

In additional, use of linking characters facilitates cleanliness of URL (User-friendly URL), and this creates a good URL structure on search engines.

For instance, 

http://whats-online.info/science-and-tutorials/4/SEO-Tips-2016-Search-Engine-Optimization-techniques-for-your-site/






8.Image Alt Test


The alt element provides alternative information in a case where images don't display because of wrong image source link, slow internet connection, etc.

Note that using keywords and human-based readable captions in the alt attributes is a good SEO practice because search engines use alt attributes to index web pages using images.


For listed images, i.e., images with decorative role such as bullets, round corners, etc., use a CSS background image or an empty alt aspect.

For instance,


< img src="" alt="whats online logo" data-pin-nopin="true">





9.Inline CSS Test


An inline CSS attribute is added by using the style attribute for a particular tag. By mixing content that is, HTML content together with CSS styling might degrade the functionality of the web pages, i.e., interfere with page speed.


As per the current Google and Yahoo page score, they prefer moving all the inlined CSS rules into an external file to lighten your web pages and decrease the code to text ratio.


Check your web page HTML tags for inline CSS elements.


Avoid ,

<p style="color:red;">My Paragragh </p>





10.Deprecated HTML Tags



Deprecated HTML tags are old tags attributes which will eventually lose browser support, and your web pages will render differently in different browsers.





11.Google Analytics Test



Google Analytics provides you with great insights about your site visitors, demographics and very extensive metrics that aid you analyze every element of your site.

It is a good practice to make sure your site is connected to Google Analytics to learn how your visitors behave and always improve your website. 





12.Favicon Test



Favicons are small icons(16x16 pixels or 32x32 pixels) that appear in your browser's URL navigation bar. Besides, they are also saved close to your URL's title when bookmarking that web page, and they can help identify your site and make it easy for users to navigate to your site among other bookmarks.





13.SEO Friendly URL Test



Ensure that your website URL and internal URLs are SEO and user-friendly. For links to be SEO and user-friendly, the words should be only separated by hyphens  (-) and clearly named for what they are and contain no spaces, underscores or other characters. 


Note:  Avoid the use of parameterized URL, as they make URLs less presentable and attractive for users to click or share. 





14.Social Media Check


Social web networks are becoming increasingly important as a ranking element for search engines because they bring out the social intelligence via our interactions to determine site relevance for search engines. Connecting your website to a social network such as  Facebook; Twitter; is a must nowadays to make sure your site is social enabled.





15.Social Media Activity


Social media engagement is gauged by the total number of shares, likes, comments, tweets, plusOnes and pins.  This action covers only your URL and not social media accounts linked to your web page. 

Search engines are continuously using social media activity as an additional factor of site credibility, popularity and to determine which sites are relevant for a given keyword search. Social media activity  can help support ranking of your web pages on search engines





16.HTML Page Size Test


HTML size refers to the size of all the HTML code on your web page excluding images, external javascripts or external CSS files. 


For instance:

 Your HTML size is greater than the average web page HTML size.


This might degrade page speed chasing away visitors, thus resulting to decreased revenue. 

How to replicate the above limiting factors:


1.Compressing HTML

2.Using external style sheets.

3. moving javascript to external files






17.HTML Compression/GZIP Test


HTML Compression works by finding similar strings within a text file and replacing them to make the overall file size smaller.

 This particular form of compression is well-fit for the web because HTML and CSS files usually contain plenty of repetitive strings, such as white spaces, tags, and style definitions.  


This facilitates faster web page loading and improved user interaction.





18.Site Loading Speed Test


Test your website using Google page speed insight or the GTMetrics.com for Yahoo and Google to determine the load time speed for your webpages. Your page speed is one of the most important aspects in search engine rankings. Pages with fast speed position higher on search engines as compared to slow ones which might loose up to 50% users. Faster loading web pages offer high traffic, better conversions rate and increased sales over slower loading pages. 



19.Page Cache Test (Server Side Caching)


Page cache is a process of storing data in a  temporary storage such as HTML pages and images to reduce bandwidth consumption, server load time, and perceived delay. 


Caching is achieved through storing temporary copies of documents passing through it for a certain specified period. 

There are different method types of caching, 

but the commonly applied are Quickcache and jicache.

 Caching helps speed page loading times by reducing server load and bandwidth usage.





20.Image Expires Tag Test


Image expires tag specifies a future expiration date for your images.


 Browsers see this tag and cache the image in the user's browser, stores it temporary until the specified time expires. 

This prevents re-fetching the unchanged image from your server every time user reloads or visits the page.

 This fastens up your site the next time user visits your site and loads the same image content.

 Besides, it helps speed up the serving of your web pages for users that regularly visit your site and see the same images. 





21.JS Minification Test



This checks if any of your javascript files used in your web page is minified. 

That is,  removing all unnecessary characters or similar strings from your javascript source code without changing its functionality.





22.CSS Minification Test



This checks if any of your CSS files used in your web page is minified. 

That is,  removing all unnecessary characters or repetitive strings from your CSS source code without changing its functionality.





23.Frameset Test



The "frameset" tag is commonly used to display multiple HTML documents either from the same website or a different site on one page.

 This prevents search engines robots or spiders to quickly crawl your pages because they have to sort through a bunch or unrelated pages, sorting them out before returning them for indexing on search.

 This may decrease your page ranking in search engine. 





24.Doctype Test


 (DOCTYPE) A document type declaration specifies which version of (X)HTML your web page is actually using, and this is crucial for a proper web page rendering and functioning of web documents in Complaisant browsers. 


Example of a DOCTYPE

<!DOCTYPE html>





25.URL Canonicalization Test


Canonicalization is a process for converting data with more than one possible representation into a "standard", "normal", or canonical form. 

That is, it describes how a site can use slightly different URLs but pointing to the same page (for example, a URL for desktop and mobile version. 

http://www.whats-online.info and http://m.whats-online.info display the same page with the same content but don't resolve to the same URL).





26.IP Canonicalization Test


Canonicalization is an aspect of a site using slightly different URLs on the same page.

For, e.g., if your sites IP address and domain name display the same page but don't resolve to the same URL. 

This enables search engines to be aware of the URL resolving to the same URL, and the correct one to index. 

Your site's IP 192.32.21.62 does not redirect to your site's domain name. 

This causes content duplication problems if a search engine indexes your site under both its IP and domain name.





27.HTTPS Test


Using an HTTPS URL indicates that the data transferred is encrypted so that anyone can not read it except the recipient. Besides, it also describes an additional encryption/authentication layer was added between client and server.  HTTPS are a must security feature especially  Web sites that collect very sensitive customer data such as banking information or transaction information.


Note, when making an online transaction, you should make sure that it is done over HTTPS so that the data remains secure and confidential. Also, using HTTPs can increase your web pages ranking on search engines. 





28.Safe Browsing Test


Check your website for malware or phishing activity. 

Google has taken that initiative of checking your site for malware activity once you connect your site to the Google webmaster.

 Any site containing malware or suspicious for phishing activity is observed as a great threat and risk to the online users and hence degrades your ranking on search engines.

 This test checks if the most significant online databases that track malware and phishing activities lists your website.





29.Server Signature Test


Check if your server's signature is ON. 

A server signature is a public identity of your web server and carries sensitive information that could be used to harness any known susceptibility,

 so it's considered as a good practice to switch it OFF as you don't want to disclose what software versions you are running. 

Turning off your server signature is a good idea from a security view. 





30.Directory Browsing Test


Check if your directory browsing is disabled. 

In case, your servers do not allow visitors  browse your directory by accessing the directory directly, i.e.,  index.html file,  This will prevent your files from being exposed to the public. 

Note that; Apache web server allows directory browsing by default. 

Disabling directory browsing is a good idea from a point security of view.





31.Libwww-perl Access Test


Check whether your server allows access from User-agent Libwww-Perl. 

Botnet scripts that look for vulnerabilities automatically in your software sometimes are recognized as User-Agent libwww-perl. 

By blocking access from libwww-perl, you can prevent many simpler attacks.  





32.Plaintext Emails Test


E-mail address posted in public is possible to be collected by computer software used by bulk emailers (spammers) a process called as e-mail address harvesting.

 A spam harvester can read and extract email addresses in your site pages which are then included to bulk marketing databases.





33.Media Query Responsive Test


Check if your site web pages implement responsive web design functionalities using media query techniques in CSS.

 The '@media' element allows different style rules for various media in the same style sheet.

 Media query methods allow different content to be optimized depending on the output device, 

and this compulsory nowadays to make sure your site has an excellent look and responsiveness n all devices and platforms.





34.Microdata Schema Test


 HTML Microdata is an HTML specification used to nest metadata within existing content on web pages. 

 By using microdata in your web pages, helps search engines to understand better your content and to create rich snippets in search results.












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